WestCoast Racing has big plans for the coming season in the TCR International Series, which gets underway this coming weekend (1-2 April, 2017) at Rustavi International Motopark, Georgia. The team has already announced a switch to Volkswagen Golf TCR machinery with Gianni Morbidelli and Giancomo Altoè behind the wheel, now we are pleased to announce that its primary sponsor this year will be Ejendals.

The team’s extended partnership with Ejendals will see the global introduction of the TEGERA Infinity brand; a new generation of safety gloves that let you conquer with comfort, into the TCR Series after a previously promoting the JALAS® brand.

The Swedish company has specialised in developing, manufacturing and marketing high-quality hand and foot protection, delivering the highest standard of protection, durability and ergonomics. As primary sponsor, Ejendals will look to market its product to a wider audience and use the team as a platform for delivering its European marketing campaign.

Team Principal Dick Jönsson Wigroth welcomes back Ejendals who step up as primary sponsor after running the JALAS branding in previous two campaigns.

“Of course, it’s great to continue with Ejendals and even better to be stepping up with TEGERA Infinity,” Wigroth said. “We’ve got a big year ahead for the team and with Ejendals, so we’re putting in a huge effort on sporting and on the commercial side to ensure that we’re successful on track and also can deliver for Ejendals and all of our other sponsors going forward.”

After finishing third in last year’s campaign, WestCoast Racing have high ambitions and expectations ahead of the season but admit that it will be a bit of a learning curve as they adapt to new equipment.

“We are racing our new car for the first time against teams that have been running their cars for a year or two already,” Team Manager James Nixon said. “I know Gianni is as hungry for wins as ever but we have accepted that it will be difficult for us in this early part of the season. We need to learn all about and understand our new car and be patient. Over the season, we need consistency, we have won more races than anyone in TCR International, but now we need a title.

“Giacomo drove with us on a shakedown and I must say how impressed I was by him, he has a very wise head on very young shoulders and I look forward to see his development throughout the year.”